Comparative Market Analysis

Our CMA is more than a marketing tool...

…it’s a system to win the listing. Top real estate professionals will tell you that the key to making the sale is questions – asking prospects the right questions to learn their needs and answering their questions with knowledge and professionalism.

CMA Pro provides the functionality to create a very professional Market Appraisal presentation designed to assist you meeting the requirements under today's legislation.

Red Square CMA enables you to quickly and easily create your own custom Market Appraisal. The easy to use software imports comparable listing information, sales data and property photos directly from Red Square Listings. You can include an Office Profile, Cover Letter, and Marketing Plan in the Market Appraisal. Plus, each of these documents can be personalised. You have complete control over which pages to print in the report and can even include graphs. Once you have completed a CMA it can be printed or easily emailed.

Each presentation enables you to:

  • Introduce yourself and your brand
  • Demonstrate your expertise in accurately pricing the property
  • Outline an effective marketing plan
  • Reinforce the importance of using a real estate professional
  • Get the listing agreement signed

If you want the listing, you have to do more than simply ask for it, you must demonstrate a successful marketing plan. Fortunately, using the Red Square CMA makes it easy with a built-in marketing planner that details all of the things you will do to get the property listed and sold.

To learn more about Red Square Comparative Market Analysis register for one of our regular online webinar demonstrations or speak to one of our Member Services Representatives by calling 1300 137 161 or email